Archive for November 11, 2009
The first time we knew Nathan was coming…
I was watching TV the other day and saw an advertisement for ClearBlue Easy pregnancy test that I found borderline insulting.
Did you know that 1 in 4 women can misread a traditional pregnancy test result?
With the Clearblue® Easy Digital Pregnancy Test there’s no need to interpret the lines. Its advanced digital display tells you in words whether you’re pregnant or not.
What? Are you seriously telling me that 1 in 4 women CAN misread a pregnancy test? By definition, that means that 1 in 4 women have the physical or mental ability to misread a pregnancy test. Sure, 1 in 4 women CAN misread a traditional pregnancy test… but WILL they?
The word “can” isn’t even what gets me in this advertisement. Granted, I’m in pain right now so that has put a dark cloud of bad-mood gloom over my normally rosy outlook on life, but seriously, ClearBlue Easy, do you really think women are too stupid to “interpret the lines?” Because I’ve never, ever thought there was anything remotely difficult about reading what the box says is pregnant or not pregnant… .especially since all pregnancy tests come with directions.
And included in those directions are descriptions and pictures of what a positive result and a negative result look like.
I’ve never thought it was that difficult to understand.
But that’s just me.
Maybe some women truly get confused.
But I’ve personally never known any one who couldn’t tell the difference…
ClearBlue Easy, I think you should rethink your advertising campaign.